Saturday, 29 January 2011

Topshop SS11 film by Tyrone le Bon


Seriously cool and effortlessly slick, this Topshop SS11 film sums up the playfulness and quirkiness of Topshop's Spring Summer collection. Shot on a mixture of film and cinefilm, the short video has a very edgy quality and represents a new direction for mainstream Topshop. I would expect to see this kind of film moreso on a site like Urban Outfitters or American Apparel.