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Saturday, 29 January 2011

Topshop SS11 film by Tyrone le Bon


Source: youtube.com

Seriously cool and effortlessly slick, this Topshop SS11 film sums up the playfulness and quirkiness of Topshop's Spring Summer collection. Shot on a mixture of film and cinefilm, the short video has a very edgy quality and represents a new direction for mainstream Topshop. I would expect to see this kind of film moreso on a site like Urban Outfitters or American Apparel.