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Wednesday, 30 March 2011

John Lewis Spring 2011 campaignfeaturing Coco Rocha


Coco Rocha has been brought in for the latest John Lewis fashion campaign (I always seem to blog about John Lewis's ads, but I think they really get it right every time). This time, the Spring campaign was shot in snowy Prague! In the videos Coco talks of being freezing in skimpy dresses while a snowstorm blew outside (they filmed in December)....Elegant Mad-Men styling and a beautiful set design and photography combine to make a very strong and credible campaign for the department store.

PLUS...news has just landed that they are going to offer a timeless refund, this can only be a good thing!

Refreshing Spring Editorials 3
Refreshing Spring Editorials 2

Watch Coco's own behind-the-scenes video here shot by her new husband, interior designer, James Conran.


All of this coincides with the magnificent launch of her new website which tracks her model success to date. You can find it here!

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