Tuesday, 4 February 2014

Petit Bateau goes East

Petit Bateau 'comes of age' with the opening of their first ever adult fashion pop up for men and women in London's Shoreditch. 

From 14th February, East Londoners will be able to shop the new Petit Bateau spring summer 14 collection on their doorstep, at the pop up on 64 Charlotte Road.

To celebrate their 120th anniversary, last year Petit Bateau collaborated with Parisian music and fashion house Maison Kitsuné. Gildas and Masaya came on board to take the adult clothing collections in a new direction - bringing their fresh, 'pop', chic take on everyday clothing.

The pop up shop has been co-designed with London landscape practice, Wayward Plants, also known for Southwark's Urban Physic Garden, who have created a jungle themed space that is lit overnight to encourage photosynthesis. Visitors to the pop up will be invited to 'adopt' a plant when the pop up closes. 

The Petit Bateau pop up shop opens on Friday 14th February and will stay open until Thursday 13th March.