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Thursday, 28 August 2014

Q&A with: Beulah London

Choosing a beautiful outfit for a wedding can be a difficult task, we spoke to Natasha Rufus Isaacs, co-founder of beautiful British-born silk label Beulah London about what to wear to a wedding as a guest, bridesmaid and mother of the bride. 

Lady Natasha Rufus Isaacs
In 2009 Natasha Rufus Isaacs and Lavinia Brennan spent time in Delhi volunteering for an organisation that helped women who had escaped the sex trade. Many of these women were from the suburbs or villages and had been promised work or a better life. Inspired by the charity's work, they decided to start a company that would provide such women with an income and skills as well as raise awareness of the issue. Despite no formal fashion training the girls decided to found an ethical fashion company, and in 2011 Beulah London was born. 

You can find out a bit more about the brand here.

What was the reason behind starting your gorgeous label, Beulah? 
To produce beautiful clothes that are effortlessly glamorous and made in the finest silks. Our motivation to set up the business is to help provide women who have been trafficked or are vulnerable with an alternative, sustainable livelihood.

Who tends to be your customer?
She's a young, ambitious professional who loves to look her best and has a conscience about how her clothes are made.

Beulah Seraphina
What has been the most exciting moment for Beulah to date?
It has to be being given a commendation by the UN as a business in dedication to combatting human trafficking in 2010 and 2013.

What kind of dress style do you think suits most bridesmaids? Have you noticed any trends recently? 
A-line, floaty and flattering style that suits all figures and shapes. Our Sarai style is the most popular, it is floor length and has sheer sleeves with small buttons down the middle. It's classical, elegant, in fact, my bridesmaids wore the same style to my own wedding!

Kate Middleton wearing the Beulah Sarai dress
What would suggest as a stylish and contemporary outfit for a mother of the bride?
Our Sabitri dress is beautiful for mother of the brides - as it is covered, but very flattering and cinches in at the waist. Otherwise I would suggest a light silk shift dress with a knee length jacket to go over the top. 

Beulah Sabitri
What are your ultimate dos and don'ts for guests when deciding what to wear to a wedding?
Don't wear white, never wear backless in the church (always wear a jacket with it) and do not opt for anything too short! 

For summer weddings I suggest our floaty silk dresses which are easy to wear and transition well from day to evening.

Beulah Porcelain
Thanks for speaking with us, Natasha. 

T.A x